Sticky

Reserved .UK domain names and why you should secure yours!

Renew before June 25th!!

You may not know that if you own a .co.uk, .org.uk, .me.uk, .net.uk, .plc.uk, or .ltd.uk, the matching .uk domain name may have been reserved for you until 25 June 2019. To protect your brand, business and online presence, you need to register/renew your .uk domain names by the 25 June 2019.

You may wish to consider registering your .uk domain equivalent for brand protection purposes, as it stops other businesses or competitors registering it. Some businesses may want to use their .uk domain to host special campaign pages. If you’re looking to take up your .uk rights on a domain but don’t want to utilise it, one of the simplest solutions here is to redirect your .uk domain to your existing website. This means if people type in yourwebsite.uk they automatically get redirected to your existing website; yourwebsite.co.uk.

Details

After Nominet launched the shorter .uk domain in June 2014, some of the matching .uk domain names were reserved. This means that if you own yourwebsite.co.uk, your equivalent .uk domain, so yourwebsite.uk, may have been reserved and in your freeparking account. The clock is ticking however, as the deadline to register these reserved domains is fast approaching.

If you own a .co.uk, .org.uk, .me.uk, .net.uk, .plc.uk, or .ltd.uk domain, you can check to see if the .uk equivalent has been reserved. Check your domain account with freeparking first. Get in touch with freeparking if not, to find out how you can register it.

Do you need to register your .uk domain?

You don’t have to register your reserved .uk domain name, it’s entirely up to you. If you’re happy for someone else to register and use the .uk equivalent of your existing third level domain, you don’t need to do anything. Remember, from the 1st July 2019 any unregistered .uk domains that have been reserved for 5 years will become available for anyone to register.

Time is running out to register your .uk domain, so find out more about .uk rights here. or get in touch with freeparking at support@freeparking.com

Standard versus Extended Validation Digital Certificates

SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites. Types of certificates are as follows:

  1. Domain Validation(DV) or Organization Validation (OV) SSL (Basic Single Domain SSL)
  2. EV SSL(For maximum security on a Single Domain)
  3. UCC/SAN SSL(For securing Multi Domains)
  4. Wildcard SSL(For securing Subdomains)

 

What’s the difference?

Standard SSL Certificates can be issued in minutes, but do not require an actual person to validate many details of the business. Because of this, they are cheaper to obtain. However, there isn’t the information published on the issued certificate that would be on an Extended Validation SSL Certificate.

EV SSL Certificates are extended validation certificates that involves stringent vetting process to validate and verify if the entity which has requested for an SSL Certificate is legitimate. Users can see a green address bar if the website is secured with an authorized EV SSL Certificate. The green address bar builds customer trust and increases rate of conversion. EV SSL inspires the most trust in customers. Obviously, EV SSL is better for SEO.

Features of Extended Validation ( EV ) Certificate

  • High strength 2048 bit digital signatures with up to 256 bit encryption.
  • It turns on the address bar to green to ensure that the website is secured
  • The business credentials and the certifying authority are displayed to authenticate the identity of business and ensure that the website is hacker proof.
  • A dynamic security site seal is displayed on the website as a trust logo to ensure the business identity.
  • An exclusive account manager.
  • Instant technical support through phone and mail.

 

Recommendations

If you have a website or online presence, then securing your website with a digital certificate is a must.

  • SSL Provides Authentication: SSL certificates will protect the sensitive data transmitted from and to your website. Such information can be login details, signups, addresses and payment or personal information
  • SSL Provides Trust: A significant benefit of SSL certificates is the fact that they will help you gain visitors’ trust. Your website will be displayed with a security padlock in the address bar of the browser.
  • SSL is required for PCI Compliance: SSL’s are part of PCI (Payment Card Industry) compliance. PCI requires adequate encryption of credit card holder information while being transmitted.
  • SEO Advantages: Google gives websites with encrypted connections a slight rankings boost.
  • Google: If your website doesn’t have an SSL certificate, Google will display a ‘Not Secure’ in the URL bar.

What is brand protection?

According to the Cambridge dictionary, brand protection can be described as the following:

brand protection noun [U]

The act of preventing someone from illegally making and selling a product using a brand name owned by another company.

The reality is brand protection, especially when it comes to online, is much, much more. Your company and your brand(s) need protecting from all manner of threats, from the moment you start your business, increasingly as the business grows, bringing greater revenues and recognition.

What are you protecting?What are you protecting against?

  • Loss of Revenue Cyber-squatters
  • Brand Reputation Counterfeiters
  • Customer Trust                                 Fraudsters
  • Brand Assets Competitors

 

Protecting your brand starts with registering your business as a legitimate entity, as well as registering the legal trademark of both your business, products and services.

Why register a trademark?

According to WIPO (World Intellectual Property Organisation) There were around 58 million IP rights in force in 2016 around the world. You can register your trade mark to protect your brand, for example the name of your product or service. When you register your trade mark, you’ll be able to:

  • Take legal action against anyone who uses your brand without your permission, including counterfeiters.
  • Put the ® symbol next to your brand – to show that it’s yours and warn others against using it.
  • Sell and license your brand.

 

Why register domain names?

If you want to be seen online then you need a domain name. Simple. A domain name is also much more. As well as providing a secure location for your customers to visit and buy from you, your website is your online presence. Depending on where you have registered your trademarks or where you operate globally, you should also look to secure the corresponding domain names. There are hundreds of domain names to choose from, but you shouldn’t be registering them all. It is important to balance the cost of domain registration, with the risk presented online to your business.

Why should I monitor my brand?

Registering your domain name in every country can be very expensive. Rather than do this, you can monitor for third parties that might register variations of your brand within a domain name. someone registering a domain name may be fine, but if they are using it to pretend to be you or your company which is fraudulent, then there is a problem. Monitoring can be a cost-effective alternative to registration.

There are different types of monitoring that can be put in place depending on what industry you are in and the problems you are facing.

Domain Name Infringement Monitoring: Monitoring for registration of domain names that contain exact matches or variations of your brand. This may be incorrectly spelt variations or typos. This can happen across every domain extension globally (e.g. mybrand.es, mybrand.fr, mybrand.us).

Auction Monitoring: Monitoring auction websites for counterfeit version of, or unauthorised re-sale of your products. These listings can then be reviewed and removed accordingly. According to the Global Brand Counterfeiting Report, 2018, the amount of total counterfeiting globally has reached to 1.2 Trillion USD.

Social Media Monitoring: Monitoring social media for registration of accounts by third parties pretending to be you for fraudulent purposes, or, in order to trade off the coattails of your brand. According to various studies, there are now 11% MORE fake social media accounts created for fraudulent purposes just from the years 2014 to 2016 alone.

What happens if someone uses my brand?

There are a number of ways you can enforce your rights as a brand owner, made much easier if your company and brand is protected by a trademark. When it comes to domain names, there are different types of domain name enforcement processes you can follow. To things into context, domain dispute cases are ever on the increase. We are only half way through 2018 and we have almost topped the 2016 total number of disputes cases filed of over 3000. There are other ways you can recover a domain name from a third party. Likewise, for auction monitoring and social media, combined with your trademark this provides you with a means of removing listings and closing down copycat social media accounts.

If you would like to understand more about what you can do to better protect your brand, get in touch with us at brandteam@freeparking.com. Alternatively, complete our FREE BRAND AUDIT

http://brand.freeparking.com/Register.aspx